Icecat produced millions of product data-sheets in all world languages. Icecat analyzes the performance of thousands of brands. Its statistics are based on billions of annual product data-sheets downloads by the tens of thousand connected ecommerce websites: online shops, ERP systems, comparison sites, purchase systems, rating portals, and other applications. Open Icecat is an open catalog, part of Icecat's full catalog, via which the product content for 300+ top technology brands is distributed for free. The CEO of Icecat is Martijn Hoogeveen PhD, who started the activity in 2001 while being ecommerce professor.